Founding Values
'Take care of your customers and employees first...and growth and profits will follow.' -- JACK TAYLOR

We all know that Enterprise Holdings is an exceptional organization; a world-class company with home-grown roots.

Through tremendous leadership and the entrepreneurial spirit and personal commitment of our employees, we've built the largest rental car company in North America and arguably the world – customer by customer, car by car, from the ground up.

Our foundation is based on simple, yet powerful core values that company founder Jack Taylor and his team embodied each and every day, starting back in 1957: values including treating employees and customers like family, maintaining the highest ethical standards, and never compromising our commitment to superior customer service.

We are not entitled to our success. We have to earn it, each and every day.

That's what our founding values, and the Jack Taylor Founding Values Award, are all about: recognizing the principles that got us to where we are today, and building upon those principles to ensure our continued success in the future.

THE ENTERPRISE HOLDINGS CULTURAL COMPASS - Learn about each of our areas of focus by clickingon them below. Operations Environmental Conservation Public Affairs and Philanthropy Workplace Quality Diversity and Inclusion Business Ethics